I lead UX research in Wealth and iTRADE, focusing on simplifying finance and making user-friendly experiences accessible to all.
Teaching at BrainStation is one of the most rewarding parts of my journey, where I share real-world insights and mentor the next generation of UX professionals.
I begin by aligning on goals and clarifying priorities to ensure resources are allocated effectively for maximum impact.
I design detailed research plans, using participant screeners and discussion guides to tackle challenges, reduce risks, and deliver impactful project outcomes as scheduled.
I engage participants through thoughtful questions and observations, capturing both verbal and non-verbal cues to gain a comprehensive understanding of their needs and experiences.
I transform data into actionable insights by identifying trends and crafting presentations catered to stakeholder's needs to inform design decisions.
I tailor deliverables to each audience—detailed decks for designers, concise summaries for stakeholders, and one-pagers for executives—ensuring clear communication at every level.
I document all findings in an organized research repository, enhancing accessibility and ensuring the team can easily leverage valuable insights.
Led research and design to turn a struggling mortgage campaign into a $50 million success, showcasing the power of user insights.
View workEnhanced user experience for a college, driving a 92% increase in enrollments within one year.
View workConducted a strategic website review to enhance usability and attract a younger demographic through actionable insights.
View work