I lead the research in Wealth and iTRADE. My passion is simplifying finance and creating user-friendly experiences accessible to everyone.
Besides my main profession I have the privilege teach UX Design, support and inspire the next wave of professionals has been incredibly fulfilling.
I take the time to really understand what's needed, making sure I clarify goals to allocate resources efficiently
I create resources like screeners and guides, strategizing in advance to effectively address challenges and achieve objectives.
Asking question and carefully observing both their verbal and non-verbal cues gathering evidence to truly understand their needs and experiences, paving the way for impactful solutions
This is where I analyze user information to uncover insights, reviewing everything to identify trends. Crafting a concise summary for the final deliverable is always challenging, as I must carefully select content to ensure clarity and relevance for stakeholders.
Beginning with a thorough deck, I progressively refine it for clarity and relevance, tailoring information to diverse audience needs: detailed decks for designers, concise summaries for stakeholders, and one-pagers for executives.
I gather all project information and organize it into a Research repository, a platform I personally coded within our Confluence environment. This enhances accessibility for designers and ensures all team members have easy access to valuable research insights.
Transforming a failed mortgage campaign into a $50 million success story through strategic redesign
View workUX enhancements resulted in a 92% increase in enrollment in a year.
View workHow to act strategically to improve usability and attract younger demographic.
View work